We are a collection of savvy marketing professionals who have chosen, purposefully, to come together, to turn "I" into "we" and build Contextual Connections through the right formula of cultural, generational and behavioral factors. Our focus is on brands who want to be politely disruptive and beat the status quo like the mangy dog it

is. We instill desire (which you might also call advertising) and we build a construct of preference to change consumer behavior. It's how we turn a business idea into a purposeful performance brand.